Siguiendo con las notas sobre marketing y comunicación política, y válido incluso para todos los comunicadores (dentro o fuera del ámbito político), a continuación comparto link al e-book: Learning from Obama: Lessons for Online Communicators in 2009 and beyond.
Y como introducción, el abstract extraído de e.politics:
Based on a series of articles published on Epolitics.com in the spring and summer of 2009, the 49-page Learning from Obama provides a comprehensive overview of Barack Obama’s online campaign for President of the United States. With individual chapters investigating crucial aspects of his online communications juggernaut in depth, the e-book covers strategy, campaign structure and technology, online outreach and recruiting, field organizing, voter/volunteer moblization and of course online fundraising.
Learning from Obama cuts through the hype and places the individual online tools used by the Obama campaign and its supporters in context, including internet video, social networking outreach, online advertising and the MyBarackObama.com activist toolkit. With a final chapter that looks toward the future of internet politics, Learning from Obama serves as both a history lesson and as a guide for future online activists and other online communicators.