Guerrilla Marketing: Pushing the Limits
These nine campaigns may have crossed the line to garner shock and publicity. But did they truly backfire?
By Douglas MacMillan
When advertisements for a Turner Broadcasting cartoon recently incited fear of a terrorist threat in Boston, the whole industry of guerrilla marketing was thrust into the spotlight. Invading public spaces with performance art, coded messages, multisensory ads, and otherwise unconventional means of advertising can be an effective way to engage a target audience and generate media buzz-but it turns out there is such a thing as going too far.
This BusinessWeek.com slideshow looks at nine guerrilla marketing campaigns that took on lives of their own after they were set loose on the public.
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