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	<title>El Australiner</title>
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		<title>El Australiner</title>
		<link>http://elaustraliner.wordpress.com</link>
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		<item>
		<title>Guía para establecer precio o fee de servicios a un cliente</title>
		<link>http://elaustraliner.wordpress.com/2011/09/05/guia-para-establecer-precio-o-fee-de-servicios-a-un-cliente/</link>
		<comments>http://elaustraliner.wordpress.com/2011/09/05/guia-para-establecer-precio-o-fee-de-servicios-a-un-cliente/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 16:30:02 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicidad]]></category>
		<category><![CDATA[Comunicación]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=758</guid>
		<description><![CDATA[En varias oportunidades se charló y debatió en Australinos acerca de los criterios a tener en cuenta a la hora de cobrarle por servicios prestados a un cliente. ¿Cuánto cobrar? ¿Qué tener en cuenta a la hora de establecer un &#8230; <a href="http://elaustraliner.wordpress.com/2011/09/05/guia-para-establecer-precio-o-fee-de-servicios-a-un-cliente/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=758&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Marketing 3.0 = Marketing relacional</title>
		<link>http://elaustraliner.wordpress.com/2011/09/02/marketing-3-0-marketing-relacional/</link>
		<comments>http://elaustraliner.wordpress.com/2011/09/02/marketing-3-0-marketing-relacional/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 13:15:27 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[Estrategia]]></category>
		<category><![CDATA[Marketing Relacional]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[marketing 3.0]]></category>
		<category><![CDATA[marketing relacional]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=755</guid>
		<description><![CDATA[Philip Kotler plantea al marketing 3.0 como el paso del cliente a la persona. No importa tanto el cliente como consumidor y su interacción (Marketing 2.0) como en su dimensión de persona completa, emocional y espiritual. A continuación, nota sobre &#8230; <a href="http://elaustraliner.wordpress.com/2011/09/02/marketing-3-0-marketing-relacional/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=755&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">marin</media:title>
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		<item>
		<title>La más importante pregunta que un Manager puede hacer</title>
		<link>http://elaustraliner.wordpress.com/2011/09/02/la-mas-importante-pregunta-que-un-manager-puede-preguntar/</link>
		<comments>http://elaustraliner.wordpress.com/2011/09/02/la-mas-importante-pregunta-que-un-manager-puede-preguntar/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 12:49:21 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Comunicación Interna]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=749</guid>
		<description><![CDATA[Harvard Business Review &#124; Linda Hill &#38; Kent Lineback Si desea gestionar y ser un líder exitoso, debe saber qué necesitan las personas que están trabajando para usted. ¿Y por qué mejor no les pregunta a ellos? Hágase el hábito &#8230; <a href="http://elaustraliner.wordpress.com/2011/09/02/la-mas-importante-pregunta-que-un-manager-puede-preguntar/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=749&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marin</media:title>
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		<item>
		<title>La lealtad es un proceso</title>
		<link>http://elaustraliner.wordpress.com/2011/08/15/la-lealtad-es-un-proceso/</link>
		<comments>http://elaustraliner.wordpress.com/2011/08/15/la-lealtad-es-un-proceso/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 17:34:08 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[Estrategia]]></category>
		<category><![CDATA[Marketing Relacional]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=740</guid>
		<description><![CDATA[Por: Marina Kempny &#124; agosto de 2011 En una estrategia relacional, es clave el papel de la base de datos y de los procesos de trabajo. El paso fundamental para gestionar una empresa basada en la lealtad del cliente consiste &#8230; <a href="http://elaustraliner.wordpress.com/2011/08/15/la-lealtad-es-un-proceso/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=740&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marin</media:title>
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	</item>
		<item>
		<title>Good enough can be great</title>
		<link>http://elaustraliner.wordpress.com/2011/08/12/good-enough-can-be-great/</link>
		<comments>http://elaustraliner.wordpress.com/2011/08/12/good-enough-can-be-great/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 16:13:01 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=738</guid>
		<description><![CDATA[By Aaron J. Nurick &#124; Harvard Business Review Agosto de 2011 Good enough? Is that the best you can do? In our culture, with its focus on excellence and perfection, good enough is usually considered not enough. While that may &#8230; <a href="http://elaustraliner.wordpress.com/2011/08/12/good-enough-can-be-great/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=738&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marin</media:title>
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		<item>
		<title>AULA CERO: empiezan los encuentros culturales</title>
		<link>http://elaustraliner.wordpress.com/2011/08/08/aula-cero-empiezan-los-encuentros-culturales/</link>
		<comments>http://elaustraliner.wordpress.com/2011/08/08/aula-cero-empiezan-los-encuentros-culturales/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 19:09:44 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[Comunicación]]></category>
		<category><![CDATA[Mercado Australino]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=732</guid>
		<description><![CDATA[Aula Cero, el Centro de Producción Cultural de la Facultad de Comunicación de la  Universidad Austral, presenta por primera vez en la sede de Juan de Garay un encuentro entre el sabor y el saber. En esta oportunidad, y como &#8230; <a href="http://elaustraliner.wordpress.com/2011/08/08/aula-cero-empiezan-los-encuentros-culturales/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=732&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marin</media:title>
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		<item>
		<title>Success Comes From Better Data, Not Better Analysis</title>
		<link>http://elaustraliner.wordpress.com/2011/08/08/success-comes-from-better-data-not-better-analysis/</link>
		<comments>http://elaustraliner.wordpress.com/2011/08/08/success-comes-from-better-data-not-better-analysis/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 19:01:32 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[Estrategia]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing Relacional]]></category>
		<category><![CDATA[analisis]]></category>
		<category><![CDATA[comportamiento de clientes]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[informacion]]></category>
		<category><![CDATA[marketing relacional]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=727</guid>
		<description><![CDATA[by Daryl Morey &#124; Harvard Business Review 8 de agosto de 2011 One of the maxims of being a leader is to make yourself replaceable. I can&#8217;t remember what business guru said it, likely because they lost their job before &#8230; <a href="http://elaustraliner.wordpress.com/2011/08/08/success-comes-from-better-data-not-better-analysis/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=727&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marin</media:title>
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		<item>
		<title>El cambio hacia la orientación al cliente en una estrategia relacional</title>
		<link>http://elaustraliner.wordpress.com/2011/06/22/el-cambio-hacia-la-orientacion-al-cliente-en-una-estrategia-relacional/</link>
		<comments>http://elaustraliner.wordpress.com/2011/06/22/el-cambio-hacia-la-orientacion-al-cliente-en-una-estrategia-relacional/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 00:02:42 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[Estrategia]]></category>
		<category><![CDATA[Marketing Relacional]]></category>
		<category><![CDATA[calidad y servicio al cliente]]></category>
		<category><![CDATA[enfoque estrategico del servicio al cliente]]></category>
		<category><![CDATA[marketing relqacional]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=724</guid>
		<description><![CDATA[Lejos de ser un simple espectáculo o una moda pasajera, el proceso de cambio que se vive en la actualidad es parte de un cuestionamiento más amplio de la sociedad de hoy. Se relaciona, de forma muy directa, con la &#8230; <a href="http://elaustraliner.wordpress.com/2011/06/22/el-cambio-hacia-la-orientacion-al-cliente-en-una-estrategia-relacional/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=724&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">marin</media:title>
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		<item>
		<title>Considerar al jefe como a un cliente (y a los colegas también)</title>
		<link>http://elaustraliner.wordpress.com/2010/12/20/considerar-al-jefe-como-a-un-cliente-y-a-los-colegas-tambien/</link>
		<comments>http://elaustraliner.wordpress.com/2010/12/20/considerar-al-jefe-como-a-un-cliente-y-a-los-colegas-tambien/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 20:21:03 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=721</guid>
		<description><![CDATA[Your boss is your client (and your colleagues are too) Por Jodi Glickman &#124; Harvard Business Review Blogs Bob Bowman, longtime coach of swimming phenom Michael Phelps, was once asked why Phelps did not swim the languorous distance sets that were &#8230; <a href="http://elaustraliner.wordpress.com/2010/12/20/considerar-al-jefe-como-a-un-cliente-y-a-los-colegas-tambien/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=721&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marin</media:title>
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		<item>
		<title>Integrar la estrategia de CRM (Marketing) con la de empresa 2.0 (RRHH)</title>
		<link>http://elaustraliner.wordpress.com/2010/11/01/integrar-la-estrategia-de-crm-marketing-con-la-de-empresa-2-0-rrhh/</link>
		<comments>http://elaustraliner.wordpress.com/2010/11/01/integrar-la-estrategia-de-crm-marketing-con-la-de-empresa-2-0-rrhh/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 15:57:50 +0000</pubDate>
		<dc:creator>Marina Kempny</dc:creator>
				<category><![CDATA[Estrategia]]></category>

		<guid isPermaLink="false">http://elaustraliner.wordpress.com/?p=716</guid>
		<description><![CDATA[Comparto interesante artículo sobre la importancia de elevar el compromiso emocional de los empleados con los clientes para generar la buscada experiencia del cliente con la empresa/producto. Creating an Engaging Employee Experience Autor: Shaun Smith &#124; Fuente: customerthink.com More and &#8230; <a href="http://elaustraliner.wordpress.com/2010/11/01/integrar-la-estrategia-de-crm-marketing-con-la-de-empresa-2-0-rrhh/">Sigue leyendo <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elaustraliner.wordpress.com&amp;blog=6608803&amp;post=716&amp;subd=elaustraliner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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